05. The power of editing
Message Heard brings you, Audio is Powerful, a six-part ‘bite-size’ series that looks at demonstrating the effectiveness of utilising audio in your brands messaging, and the ability it gives you to connect on a deeper level with your audience.
In part five, we look at the transformative power of editing and the magic that comes from a great production team. Whether you're a seasoned broadcaster or just starting out, our expert producers and editors are here to make you sound your best!
Ready to take your brand's storytelling to new heights? Discover the power of sound with Message Heard.
Transcript:
Chris: I’m recording this in a studio, with one of our producers, Emma, in my ear. Hey, Emma!
Emma: Hello, Chris!
Chris: A producer like Emma will train you, support you, help you be comfortable and confident on mic.
Emma: *corrects delivery*
Chris: A producer will train you, support you, help you be comfortable and confident on mic. And an editor will clean up stumbles, awkwardness and… hesi… Let me do that again: stumbles, awkwardness and hesitancy.
Together an empowering producer and a sympathetic editor will make you the best version of yourself – articulate, confident, warm – so that you can get your message heard. We can turn anyone into a broadcaster – even into a star.
Audio can be cut and rejigged, audio will make you shine, audio is powerful. We’re Message Heard, and we make podcasts with purpose.
Emma: Good job, Chris, sounds great.