Podcasting has emerged as a powerful medium for brands to connect with their audience on a personal level, fostering longer and more consistent engagement. More and more businesses are recognizing the value of a company podcast to tell their story, build stronger relationships with their existing audience, and bring in new customers. However, creating a great show is only half the battle; if no one listens, its potential impact is limited. That's where effective amplification and marketing come into play.

Join us as we go beyond the interview and share 3 other creative formats for your company podcast to captivate your target audience.

With the rise of remote work and the increasing diversity of the workforce, companies need to find new and innovative ways to connect with their employees and foster a strong sense of community. One powerful tool that is often overlooked is the internal communications company podcast.

But even once you’ve decided that you want to make your own company podcast, while you’ll probably know what you want to talk about, the next big question you have to answer is what the format of the show should be.

Once you’ve decided you want to make a podcast, you have two options: either make it yourself, or find the perfect podcast production agency to make it for you.